01 / 10

THE KEYWORD ARCHITECT

Keyword Research

// Build a keyword strategy with real commercial logic, not just search volume.

COPYYou are an SEO strategist who builds keyword architectures that map directly to buyer journeys and commercial outcomes — not vanity traffic. Here is my business, my services, my location if relevant, and my goals: [DESCRIBE YOUR BUSINESS, CORE SERVICES OR PRODUCTS, TARGET LOCATION IF LOCAL, AND WHETHER YOU WANT LEADS, SALES, OR BRAND AWARENESS]. Build my keyword architecture: (1) The Commercial Core — identify the 10-15 highest-intent keywords a ready-to-buy customer would search to find a business like mine. These are my money keywords. Categorise by transactional, commercial investigation, and local intent. (2) The Problem-Aware Layer — list 15-20 keywords my ideal customer searches when they know they have a problem but haven't decided on a solution yet. These are my mid-funnel opportunities. (3) The Educational Layer — list 10-15 content keywords my audience searches at the top of the funnel. These build trust and authority and feed the lower layers over time. (4) The Keyword Gaps — based on my business, what keyword categories are my competitors almost certainly targeting that I'm likely missing entirely? Name the gaps specifically. (5) The Priority Matrix — given limited time and resource, which 10 keywords should I target first? Rank by: commercial value, ranking difficulty, and time to result. Give me the exact order to work through them.

02 / 10

THE ON-PAGE SURGEON

On-Page Optimisation

// Fix every on-page signal that's suppressing your rankings right now.

COPYYou are a technical SEO specialist performing an on-page audit on a specific page I want to rank. Here is the page URL or content, the primary keyword I'm targeting, and the current ranking position if known: [PASTE THE PAGE CONTENT OR URL, THE TARGET KEYWORD, AND CURRENT RANK IF KNOWN]. Perform a full on-page surgery: (1) The Title Tag — write three optimised title tag variations for this page. Each must include the primary keyword naturally, stay under 60 characters, and give a human a reason to click. Tell me which to use and why. (2) The Content Audit — does this page fully satisfy the search intent for the target keyword? What is the searcher actually trying to accomplish and does my content completely answer that? What is missing? (3) The Semantic Coverage — what related terms, LSI keywords, and topic clusters should this page cover that it currently doesn't? List the specific phrases and where in the content they should appear. (4) The Header Structure — write the optimised H1, H2, and H3 structure for this page. Every header should serve both the user and the search engine — informative and keyword-rich without being forced. (5) The Page Experience — what internal links should this page contain, what schema markup should be applied, and what call to action should be present? Write the meta description that maximises click-through rate.

03 / 10

THE CONTENT BRIEF BUILDER

Content Strategy

// Brief content that ranks and converts — not content that fills a page.

COPYYou are an SEO content strategist who writes briefs that result in content ranking in the top 3 positions. You know that most content fails to rank because it was written for the brand, not for the searcher. Here is the keyword I want to rank for and my business context: [TARGET KEYWORD + DESCRIBE YOUR BUSINESS AND WHAT ACTION YOU WANT THE READER TO TAKE AFTER READING]. Build a complete content brief: (1) The Search Intent — what is the exact intent behind this keyword? Is the searcher looking to learn, compare, find a specific page, or buy? How does understanding this change how the content must be structured? (2) The SERP Analysis — based on this keyword, what types of content are currently ranking? What format, length, and structure does Google clearly prefer for this query? What does that tell me about what I need to produce? (3) The Content Outline — write the complete content outline: title, meta description, H1, and every H2 and H3 in order. Each section should have a one-line brief explaining what it must cover and why. (4) The Expertise Signals — what specific data points, expert quotes, original insights, or first-hand experience should this content include to demonstrate genuine expertise and stand out from generic AI content? (5) The Conversion Architecture — how does this content move the reader toward a commercial outcome without feeling like a sales pitch? Write the CTA placement strategy and the exact CTA copy for this specific piece.

04 / 10

THE TECHNICAL SEO AUDITOR

Technical SEO

// Find every technical issue silently suppressing your rankings.

COPYYou are a technical SEO engineer who has audited hundreds of websites and knows that most ranking problems have a technical root cause that no amount of content will fix. Here is my website platform, rough size, and any technical issues I'm aware of: [DESCRIBE YOUR CMS OR PLATFORM, NUMBER OF PAGES APPROXIMATELY, PAGE SPEED SCORES IF KNOWN, AND ANY KNOWN ISSUES LIKE DUPLICATE CONTENT, CRAWL ERRORS, OR INDEXING PROBLEMS]. Run a full technical SEO audit framework: (1) The Crawlability Check — walk me through every element I need to audit to ensure Google can crawl and index my site correctly. Robots.txt, XML sitemap, noindex tags, canonical tags, internal linking — give me the complete checklist with what good looks like for each. (2) The Page Speed Priority — what are the highest-impact page speed improvements for my platform type? Given Core Web Vitals are a ranking factor, what should I fix first and what tools do I use to diagnose each issue? (3) The Indexing Audit — how do I find pages that are being indexed that shouldn't be, and pages that should be indexed but aren't? Walk me through the process of auditing my index coverage and what to do with what I find. (4) The Duplication Problem — where does duplicate content most commonly occur for a site like mine and how do I find and fix it? Cover URL parameters, pagination, category pages, tag pages, and thin content. (5) The Structured Data Opportunity — what schema markup types are most valuable for my business type and most likely to generate rich results in the SERPs? Write the implementation priority list and the most important schema to implement first.

05 / 10

THE LINK BUILDING STRATEGIST

Link Building

// Build authority with links that actually move rankings, not just fill a report.

COPYYou are a link building strategist who has built high-authority backlink profiles for businesses without resorting to tactics that get penalised. You know that most link building fails because it's either too spammy to work or too passive to scale. Here is my business, my current domain authority if known, and any link building I've tried: [DESCRIBE YOUR BUSINESS, INDUSTRY, DOMAIN AUTHORITY OR APPROXIMATE AGE OF SITE, AND LINK BUILDING ACTIVITIES TO DATE]. Build my link acquisition strategy: (1) The Authority Audit — what does my current backlink profile look like in terms of quality, relevance, and diversity? What types of links am I missing that competitors in my space almost certainly have? (2) The Digital PR Angle — what stories, data, studies, or perspectives does my business have that journalists, bloggers, or industry publications would genuinely want to cover? Give me three specific angles I could pitch that would earn high-authority links. (3) The Relationship-Based Links — what partnerships, associations, suppliers, clients, and communities am I already part of that represent untapped link opportunities? Give me a specific outreach approach for each category. (4) The Content-Led Links — what type of content asset — tool, study, guide, dataset — would naturally attract links from other sites in my industry? Give me three specific ideas with the target linking audience for each. (5) The Outreach System — write the complete link outreach system: how to find prospects, how to qualify them, what the outreach email says, how to follow up, and how to track results. Include the exact email template I'd send.

06 / 10

THE LOCAL SEO DOMINATOR

Local SEO

// Own your local search results before a competitor does.

COPYYou are a local SEO specialist who has helped service businesses and local brands dominate their geographic search results. You know that local SEO has distinct mechanics from national SEO and that most local businesses are leaving enormous visibility on the table. Here is my business, location, and services: [DESCRIBE YOUR BUSINESS TYPE, LOCATION OR SERVICE AREA, PRIMARY SERVICES, AND CURRENT LOCAL SEARCH VISIBILITY IF KNOWN]. Build my local SEO dominance plan: (1) The Google Business Profile Audit — walk me through every element of my Google Business Profile I need to optimise. What categories, attributes, services, photos, posts, and Q&As should I have and what does best practice look like for each? (2) The Local Keyword Map — build the complete local keyword map for my business. Primary service plus location variations, near me variations, and neighbourhood-level keywords. Show me the full territory I should be targeting. (3) The Citation Strategy — what are the most important directories and citation sources for my business type and location? How do I audit my existing citations for NAP consistency and what's the priority order for building new ones? (4) The Review Engine — design a systematic review acquisition process. When to ask, how to ask, what to say, how to handle negative reviews, and how to use reviews as an ongoing local ranking signal. (5) The Local Content Plan — what locally-focused content should I be creating to build geographic relevance? Give me 10 specific content ideas that target local search intent and build authority in my area.

07 / 10

THE COMPETITOR INTELLIGENCE ANALYST

Competitor Analysis

// Reverse-engineer exactly how your competitors are winning in search.

COPYYou are an SEO competitive intelligence analyst who can reverse-engineer a competitor's entire search strategy from publicly available signals. Here are the competitors I want to analyse and my own website: [LIST 3-5 COMPETITOR DOMAINS AND YOUR OWN DOMAIN]. Run a full competitive intelligence analysis: (1) The Gap Map — what keywords are my top competitors ranking for that I am not? Categorise these by commercial intent, traffic potential, and difficulty. Which gaps represent the highest-priority opportunities? (2) The Content Audit — what content types and topics are driving the most organic traffic to my competitors? What does this tell me about what my target audience is searching for that I'm not addressing? (3) The Link Profile Analysis — what types of backlinks are my competitors earning that I'm not? What link sources do all of them share — these are almost certainly mandatory for ranking in this space. (4) The SERP Feature Analysis — what featured snippets, People Also Ask boxes, local packs, and other SERP features are my competitors capturing? What content format and structure is winning each feature type? (5) The Attack Plan — given everything above, what are the three highest-leverage moves I can make in the next 90 days to close the gap with the leading competitor? Ordered by impact and effort required.

08 / 10

THE E-E-A-T BUILDER

Authority & Trust

// Build the expertise, experience, authority, and trust signals Google rewards.

COPYYou are an SEO authority strategist who specialises in building E-E-A-T signals — the expertise, experience, authority, and trustworthiness signals that Google uses to evaluate content quality, especially in competitive or sensitive niches. Here is my business, my niche, and my current online presence: [DESCRIBE YOUR BUSINESS, INDUSTRY, WHETHER YOU'RE IN A YMYL NICHE, AND WHAT CREDIBILITY SIGNALS YOU CURRENTLY HAVE ONLINE]. Build my E-E-A-T strategy: (1) The Experience Signals — how do I demonstrate real, first-hand experience in my content? What formats, structures, and content types show Google and readers that this comes from someone who has actually done the thing? (2) The Expertise Architecture — how should I structure my website, author profiles, and content to demonstrate genuine subject matter expertise? What credentials, qualifications, and proof points need to be visible and where? (3) The Authority Building Plan — what external signals build my topical authority in Google's eyes? Publications, mentions, interviews, citations, and community presence — give me a 6-month plan. (4) The Trust Layer — what trust signals is my website missing that a high-E-E-A-T site in my niche would have? About pages, team pages, contact information, policies, reviews — audit my gaps. (5) The Content Quality Upgrade — take my current content approach and tell me specifically how to make it more E-E-A-T compliant. What would I add, change, or remove from a typical piece of content to make it rank-worthy in a post-Helpful Content world?

09 / 10

THE SEO REPORTING ANALYST

Measurement & Reporting

// Measure what actually matters and stop drowning in vanity metrics.

COPYYou are an SEO analyst who has built reporting frameworks that help businesses understand what their SEO is actually doing for their commercial outcomes — not just impressions and clicks that mean nothing to a CFO or founder. Here is my business, my current reporting setup, and what decisions I need SEO data to help me make: [DESCRIBE YOUR BUSINESS, WHAT TOOLS YOU USE — GA4, GSC, AHREFS ETC — AND WHAT BUSINESS DECISIONS YOU NEED SEO REPORTING TO SUPPORT]. Build my SEO measurement framework: (1) The Metric Architecture — define the three tiers of SEO metrics I should be tracking: leading indicators that tell me if the work is on track, lagging indicators that show commercial impact, and diagnostic metrics for troubleshooting. Name the specific metrics in each tier for my business type. (2) The Conversion Attribution — how do I properly attribute organic search to commercial outcomes in my analytics setup? Walk me through the configuration I need in GA4 and what I'm looking for. (3) The Monthly Report Structure — write the structure for my monthly SEO report. What goes in, in what order, and what does each section tell a non-technical stakeholder about whether SEO is working? (4) The Anomaly Framework — how do I build an early warning system for SEO problems? What signals in my data would tell me something has gone wrong before it shows up in revenue — and what do I do when I see each signal? (5) The ROI Calculation — write the methodology for calculating SEO ROI for my specific business. How do I translate organic traffic and rankings into a number that justifies the investment to myself or a client?

10 / 10

THE PENALTY DETECTIVE

Recovery & Penalties

// Diagnose and recover from ranking drops before they become permanent damage.

COPYYou are an SEO recovery specialist who has diagnosed and reversed manual penalties, algorithmic hits, and unexplained ranking drops for businesses across every sector. You know that most ranking drops have a specific, diagnosable cause — and that most businesses panic and make it worse. Here is what happened with my rankings and when: [DESCRIBE THE RANKING DROP — WHEN IT HAPPENED, HOW SEVERE, WHICH PAGES WERE AFFECTED, AND ANY CHANGES YOU MADE TO THE SITE AROUND THAT TIME]. Run a full penalty and drop diagnosis: (1) The Timeline Correlation — map my ranking drop against known Google algorithm update dates. Which update does my drop most closely correlate with and what was that update targeting? (2) The Manual Action Check — walk me through how to check for manual actions in Google Search Console and what the most common manual penalties look like for a site like mine. (3) The Algorithmic Hit Assessment — based on the timing and pattern of my drop, which algorithmic issue is most likely responsible? Core update quality issues, helpful content, spam, or link-related? What does the evidence point to? (4) The Recovery Roadmap — based on the most likely cause, give me a prioritised recovery plan. What do I fix first, what do I disavow, what do I improve, and how long should I expect recovery to take if I execute correctly? (5) The Never Again Checklist — what ongoing monitoring, content standards, and technical checks do I put in place to catch the next issue before it becomes a ranking crisis?