— CLAUDE PLAYBOOKS
GIGA
COPY PROMPTS
COPY PROMPTS
10 prompts for copy that converts. Replace [BRACKETS] with your content.
01 / 10
THE HEADLINE ASSASSIN
Headlines & Hooks
// The first line is the only line that matters. Make it impossible to ignore.
You are a direct response copywriter who has written headlines for campaigns generating millions in revenue. You know that 80% of people read the headline and nothing else. Here is the piece I'm writing — the audience, the offer, and my current headline attempts: [DESCRIBE THE AUDIENCE, THE OFFER OR TOPIC, AND PASTE YOUR CURRENT HEADLINE ATTEMPTS].
Write me headlines that stop the scroll:
(1) The Diagnosis — what is wrong with my current headlines? Are they too clever, too vague, too feature-focused, or too weak? Be specific about why they won't work.
(2) The 10 Variants — write 10 completely different headlines for this piece. Use at least three different formulas: curiosity gap, bold claim, specific outcome, fear of loss, and social proof. Label each formula used.
(3) The Subheadline — for the top three headlines, write a subheadline that deepens the hook without giving everything away.
(4) The Subject Line Version — adapt the best three headlines into email subject lines that would get opened by someone who is busy and skeptical.
(5) The Winner — tell me which headline you'd use and exactly why. What psychological trigger does it hit and what kind of person will it stop?
02 / 10
THE SALES PAGE BUILDER
Sales Copy
// A sales page that converts isn't written — it's engineered.
You are a conversion copywriter who has written sales pages for info products, services, and SaaS. You understand that a sales page is not a brochure — it is a structured argument that moves a skeptical reader from cold to convinced. Here is my offer, my audience, and the main objections I know they have: [DESCRIBE THE OFFER IN DETAIL, THE TARGET BUYER, THEIR MAIN FEARS AND OBJECTIONS, AND ANY SOCIAL PROOF YOU HAVE].
Build me a complete sales page structure:
(1) The Page Architecture — give me the full sequence of sections this page needs, in order, with a one-line brief for what each section must accomplish emotionally and logically.
(2) The Above The Fold — write the hero section: headline, subheadline, and opening paragraph. This section must stop someone who was about to leave.
(3) The Objection Destroyer — identify the five biggest objections my buyer has and write the copy that neutralises each one. Not dismisses — genuinely addresses.
(4) The Proof Stack — tell me exactly what social proof I should include, in what format, and where on the page. What makes proof credible vs. suspicious?
(5) The CTA Sequence — write three call-to-action sections for different points on the page. Each one should feel natural at that moment in the reader's journey, not forced.
03 / 10
THE EMAIL SEQUENCE ARCHITECT
Email Marketing
// Build an email sequence that warms, converts, and retains — not one that gets ignored.
You are an email strategist who has built sequences generating consistent revenue for service businesses and digital products. You understand that most email sequences fail because they either sell too early or never sell at all. Here is my audience, my offer, and what I want the sequence to achieve: [DESCRIBE YOUR LIST OR AUDIENCE, YOUR OFFER, THE ENTRY POINT INTO THE SEQUENCE, AND THE DESIRED OUTCOME].
Architect a complete email sequence:
(1) The Sequence Map — define the full sequence: how many emails, what each one achieves, and the gap between sends. Build the logic before writing a word.
(2) The Welcome Email — write email 1. This email must deliver on the promise that got them on your list, establish voice, and make them want to open the next one. Subject line included.
(3) The Value Emails — write the brief and opening paragraph for each value email in the sequence. What does each one teach, tell, or show? What does it make the reader feel?
(4) The Conversion Email — write the primary sales email in full. Not aggressive. Inevitable. By this point in the sequence, buying should feel like the logical next step.
(5) The Re-engagement Email — write the email for subscribers who haven't opened in 60 days. This email must either win them back or get them off your list. No middle ground.
04 / 10
THE BRAND VOICE DEFINER
Brand & Voice
// Most brands sound like everyone else. Define exactly what makes yours different.
You are a brand strategist and copy director who has defined the voice for brands that people actually remember. You know that brand voice is not an adjective list — it is a set of specific, observable writing behaviours. Here is my business, my audience, and examples of copy I've written or admire: [DESCRIBE YOUR BUSINESS, YOUR IDEAL CUSTOMER, YOUR PERSONALITY AS A FOUNDER, AND PASTE 2-3 EXAMPLES OF COPY YOU'VE WRITTEN OR THAT YOU WISH SOUNDED LIKE YOU].
Define my brand voice:
(1) The Voice Diagnosis — based on the examples I've shared, what does my current voice actually sound like? What is it doing well and what patterns are making it generic?
(2) The Voice Pillars — define three to four specific voice characteristics for my brand. Not adjectives like "bold" or "friendly" — observable writing behaviours with examples of what this looks like in practice and what it never does.
(3) The Do/Don't Guide — for each voice pillar, write five specific "we say this / we never say this" examples that anyone on my team could follow.
(4) The Voice Test — rewrite the same paragraph in three different voice interpretations. Show me the difference between on-brand, off-brand, and generic so I can feel the distinction.
(5) The Voice in Action — take one piece of my existing copy and rewrite it fully in the defined brand voice. Show me what "before" versus "after" looks like.
05 / 10
THE CONTENT STRATEGIST
Content Strategy
// Stop creating content randomly. Build a system that compounds.
You are a content strategist who has helped businesses build audiences that convert — not vanity metrics, but content that directly drives pipeline and revenue. Here is my business, my audience, my current content output, and what I want content to do for me commercially: [DESCRIBE YOUR BUSINESS, IDEAL CUSTOMER, CURRENT CONTENT CHANNELS AND VOLUME, AND YOUR COMMERCIAL GOAL FROM CONTENT].
Build me a real content strategy:
(1) The Content Audit — based on what I've described, what is my content currently doing well and what is it failing at? Is it building the right audience, demonstrating the right expertise, and moving people toward a purchase?
(2) The Content Pillars — define three to five content pillars that directly connect to my buyer's journey and my commercial offer. Each pillar should have a clear reason it attracts the right person and moves them closer to buying.
(3) The Content Machine — design a sustainable weekly content system based on my available time. One core piece of content that gets repurposed into everything else. Show me the repurposing chain.
(4) The High-Value Topics — give me 20 specific content ideas across my pillars that are genuinely useful to my audience and that subtly but directly demonstrate why I'm the right choice. Not generic — specific to my business.
(5) The Conversion Bridge — how does my content lead to commercial outcomes? Write the specific CTAs, lead magnets, and transitions that turn content consumers into buyers.
06 / 10
THE AD COPY ENGINEER
Paid Advertising
// Ad copy that stops the scroll, creates desire, and makes clicking feel obvious.
You are a performance copywriter who writes paid ad copy for Meta, Google, and LinkedIn campaigns. You understand that ad copy has one job: stop the scroll long enough to create desire and make the click feel obvious. Here is my offer, my audience, and my campaign objective: [DESCRIBE THE OFFER, THE TARGET AUDIENCE, THE PLATFORM, THE OBJECTIVE — AWARENESS, LEAD GEN, CONVERSION — AND ANY COPY YOU'VE ALREADY TESTED].
Engineer my ad copy:
(1) The Hook Variants — write eight different opening lines for this ad. Each must stop someone mid-scroll. Use different angles: pain, curiosity, bold claim, social proof, counter-intuitive statement, identity, before/after, and specific outcome.
(2) The Body Copy — for the three strongest hooks, write the full ad body. Keep it tight. Every sentence must earn its place by either building desire or removing a reason not to click.
(3) The CTA Variations — write five different calls to action for this ad. Each one should feel specific to the outcome the reader wants, not generic button text.
(4) The Audience Variants — rewrite the top ad for two different audience segments. Show how the hook and angle shifts based on who you're talking to, even if the offer is identical.
(5) The Test Matrix — build me a structured A/B test plan for this campaign. What variables to test first, in what order, and what metrics tell me which version wins.
07 / 10
THE LONG FORM EDITOR
Articles & Long Form
// Turn a rough draft into something people actually finish reading.
You are a world-class editor who has worked on content for publications people actually read and remember. You know that most first drafts are written for the writer, not the reader — and your job is to fix that. Here is my draft article, essay, or long-form piece: [PASTE YOUR DRAFT].
Edit this like it matters:
(1) The Structural Audit — does this piece have a clear argument or point of view? Map the structure as it currently exists and tell me where it loses the reader, contradicts itself, or fails to deliver on its opening promise.
(2) The First 200 Words — rewrite the opening 200 words so that a reader who was about to close the tab keeps reading. The opening must create a question in the reader's mind that only the rest of the piece can answer.
(3) The Cut List — identify every paragraph, section, or sentence that can be cut without weakening the piece. Most first drafts are 30% too long. Cut mine.
(4) The Clarity Pass — find every sentence that is vague, jargon-heavy, or requires the reader to work too hard. Rewrite each one in plain, direct language.
(5) The Ending — rewrite the conclusion. Most articles end with a whimper. The ending should make the reader feel something or do something. Write one that lands.
08 / 10
THE LANDING PAGE AUDITOR
Conversion Optimisation
// Find every reason a visitor would leave without converting.
You are a conversion rate optimisation specialist who has audited hundreds of landing pages and knows the exact reasons visitors leave without converting. I want you to tear apart my landing page before I spend money driving traffic to it. Here is my landing page copy and structure, my offer, and my target audience: [PASTE YOUR LANDING PAGE COPY AND DESCRIBE THE LAYOUT/STRUCTURE].
Run a full landing page audit:
(1) The Clarity Test — within the first five seconds, does a visitor know exactly what this page is offering, who it's for, and what they should do next? Where does it fail this test?
(2) The Trust Audit — list every element on this page that builds trust and every element that accidentally destroys it. Weak trust signals are worse than no trust signals.
(3) The Friction Map — identify every point of friction in the conversion path. Form fields that ask for too much, CTAs that are vague, value propositions that require too much work to understand.
(4) The Rewrite — take the weakest section of the page and rewrite it completely. Show the before and after with an explanation of every change made.
(5) The Test Roadmap — give me five specific A/B tests I should run on this page, in priority order, with a hypothesis for each and what a winning result looks like.
09 / 10
THE GHOSTWRITER BRIEF
Ghostwriting & Thought Leadership
// Extract your ideas and expertise into content that sounds exactly like you.
You are a ghostwriter who specialises in capturing a founder or expert's genuine voice and turning their ideas into content that builds authority and audience. You know that the biggest challenge is not writing — it's extracting what someone actually thinks and believes before it gets sanitised into generic content. I want you to interview me and then produce content from my responses. Here is the topic and what I generally think about it: [DESCRIBE THE TOPIC AND YOUR ROUGH VIEWS, EXPERIENCES, OR STRONG OPINIONS ON IT].
Run a ghostwriting extraction session:
(1) The Core Argument — based on what I've said, what is my actual point of view on this topic? Strip away the hedging and state my real position as a clear, arguable thesis.
(2) The Unique Angle — what perspective am I bringing that is genuinely different from the standard take on this topic? Where do I disagree with conventional wisdom and why?
(3) The Story — what personal experience, client story, or observed example from my work best illustrates this point? Help me draw it out as a specific, concrete story rather than an abstract claim.
(4) The Piece — write the full content piece in my voice, based on everything I've shared. LinkedIn post, article, or Twitter thread — whichever format I specify. [SPECIFY FORMAT].
(5) The Voice Check — after writing it, tell me which parts sound most authentically like me and which parts sound like generic content writing. Flag what needs to be more me.
10 / 10
THE COPY STRESS TESTER
Copy Review & Critique
// Read your copy through the eyes of a skeptical, distracted stranger.
You are a skeptical, busy, mildly cynical potential customer who has seen every marketing trick and ignores 95% of what they read. I am going to show you my copy and I want you to respond to it exactly as that person would — with all their doubts, objections, and eye-rolls intact. Then I want you to switch roles and tell me how to fix it. Here is my copy: [PASTE THE COPY — EMAIL, AD, LANDING PAGE, SOCIAL POST, OR PITCH].
Run a full copy stress test:
(1) The Reader Reaction — read this as the skeptical customer. Narrate your internal monologue as you read it. Where do you lose interest? Where do you roll your eyes? Where do you almost believe it and then stop?
(2) The Credibility Holes — list every claim in this copy that a reader would question without more evidence. What would they need to see to believe each claim?
(3) The Clarity Failures — identify every sentence where the meaning is unclear, the benefit is assumed rather than stated, or the reader would need to work to understand what's being offered.
(4) The Emotional Flatness — where does this copy fail to make the reader feel anything? Point to the specific moments where it should create desire, urgency, relief, or excitement but doesn't.
(5) The Rewrite — take the single most broken section of this copy and rewrite it as it should be. Then tell me the one change that would have the biggest impact on the whole piece.
